Role
Product Designer
What is Edvanza?
AboutAn e-learning platform that looks like LinkedIn at a glance — but everything pulls in one direction: learning, with a destination.
Every user tells Edvanza where they are today and where they want to be. From there the platform builds a personal career path — intermediate roles, the skills each one needs, the courses that teach them, and a realistic timeline. Learning stops being a random pile of courses and becomes a route on a map.
Career Mapping
Learning Paths
Community
Mentorship
The Problem
PainLearners know what they want to become — but no one tells them how to get there.
Course platforms hand over a catalogue. Job boards show postings. LinkedIn shows finished careers, not the steps in between. A graphic designer dreaming of becoming a product designer ends up taking ten random Udemy courses, drifts for two years, and still can't say which role to apply for next.
The Solution
Personal Career MapTwo simple onboarding questions — where you are, where you want to be — and Edvanza builds the bridge between them as a sequence of role milestones and the courses that unlock each one.
Each step has its own skill requirements, course list, expected duration and a "you are here" marker. Community, mentorship and events all hang off this spine, so every interaction on the platform moves the learner one step further along the map.
My Role
Product DesignerOwned the product design end to end — from onboarding flow and career-map model through to the full mobile PWA shipped at edvanza.com.
The Approach
Process · 04 StagesA deliberate four-stage process: research, model, design, ship.
01
Stage 01
Research
Talked to learners stuck between roles to understand why generic course platforms weren't getting them where they wanted to go.
02
Stage 02
Career Map Model
Designed the underlying model — current role, target role, intermediate milestones, courses per step and a realistic timeline.
03
Stage 03
Hi-Fi Mobile PWA
Built the full visual system and every screen — onboarding, dashboard, learning hub, community, profile — for a mobile-first PWA.
04
Stage 04
Ship & Iterate
Handed off to engineering, ran post-launch reviews, and iterated on the activation flow that drove the 2.3× lift.
Five Connected Modules
Modules · 05Every module hangs off the career map spine.
01 / Career Map
Current role to target role
The spine. Pick where you are and where you want to be; Edvanza generates the intermediate roles, skills and timeline.
02 / Learning Path
Courses that map to roles
Every milestone is unlocked by specific courses from real universities — not a 10,000-course catalogue.
03 / Community
People walking the same path
Posts, topics and a network filtered by where you are on your journey, not a generic feed.
04 / Mentorship & Events
Guidance from people who got there
Mentors and events run by people one or two roles ahead, so users can see real paths play out.
05 / Profile
Proof the path is being walked
About, experience, education, certificates, skills, assessments and challenges in one living artefact.
Example career map
Graphic Designer → Design Manager
~ 6–8 years
●
Graphic Designer
Starting point
i
Junior UI/UX Designer
3 courses
ii
Mid-level UI/UX
4 courses
iii
Senior Designer
3 courses
★
Team Lead → Manager
5 courses
Each milestone unlocks specific courses, mentors and events tied to that role.
Updated as you grow · re-routed if your goal changes
Main Screens
WalkthroughLanding → onboarding → a fully built profile.
01 · Welcome
02 · Login
03 · Register
04 · Skills onboardingThe Dashboard
HubA single hub that branches to every part of the platform — Career Map, Jobs, Learning, Community, Mentorship — list-based, not card-based, because students are choosing the next thing to do, not browsing for novelty.
Dashboard hub
Activity feed
Account flowThe Learning Hub
ActionWhere the career map turns into action — needed, enrolled and completed programmes, each one tied to a specific role on the path.
Learning Hub
Register to savePeople & Topics
CommunityRecent Posts, My Topics, My Network — and event pages with one conversion goal: register.
Recent posts
Topics & trending
Event detailA Living Profile
The RewardA single scrolling page that gathers everything a learner builds on Edvanza — the artefact they actually want to share when they apply.
Profile · full scrolling viewEverything in one place
Designed as one continuously scrolling page so a learner — or a recruiter — can see the whole story without bouncing between tabs.
- About Bio
- Experience Roles
- Education Degrees
- Certificates Earned
- Skills & Languages Tags
- Assessments Scored
- Challenges Active
4
ModulesLearning · Community · Events · Profile
10+
Core flowsOnboarding to enrolled
PWA
Mobile-firstRuns at edvanza.com
2.3×
Activation liftVs. previous flow
The Result
OutcomeLearners walked away from onboarding with a named path, not a catalogue — and the career map became the single moment users pointed to when explaining what made Edvanza different from "another LinkedIn". Activation jumped 2.3× during the pilot.