Role
Lead Designer
What is Persona Chat?
AboutA planning workspace for designers — feed it a few lines about the product and it returns a full brief, personas, surveys, journey maps and information architecture, all editable in one place.
Instead of jumping between docs, sticky notes and survey tools at the start of every project, the designer plans the whole discovery phase in one portal — and exports the finished assets straight to Figma.
The Problem
PainWhen we started, no AI tool could take a large brief and actually reason across it — designers were still doing discovery the long way.
Writing the brief, drafting personas, building a survey, mapping a journey — each step lived in a different tool, took days, and the AI tools that did exist couldn't hold enough context to be useful past a single prompt.
The Solution
AI Drafts · Designer ShapesLet AI generate the first draft of every artifact — and put the designer in the editor's seat, not the writer's.
The designer types a few lines about the product. The system returns a structured brief, then a set of personas grouped by user role, then survey questions per persona, then journey maps and an information architecture — and at every step the designer can rewrite, regroup, delete and re-prompt with a chat input that knows the whole project.
My Role
Lead DesignerLed the product design end to end — from defining the six modules with the founders to handing the build over to engineering.
The Approach
Process · 04 StagesA four-stage process: frame the loop, prove the loop, dress the loop, ship it.
01
Stage 01
Research
Sat with practicing designers to map how they actually run discovery today, and where AI could realistically slot in without breaking trust.
02
Stage 02
Module Flows
Defined the six modules and the AI-draft → designer-edit loop that repeats inside every one of them.
03
Stage 03
Hi-Fi & Prototype
Built the project shell, the editable artifact views, and the chat-to-refine input — then tested with designers on real briefs.
04
Stage 04
Handover
Specced the design system and stayed on through QA until the AI flows behaved the way the prototypes did.
Core Modules
Modules · 06Six modules, one shared project — every artifact references the same brief.
01 / Brief
AI-drafted, designer-edited
Structured project overview, objectives, target audience, key features per role, success criteria and risks — refined inline with a chat input.
02 / Personas
Grouped by user role
Dozens of personas auto-generated per role, each with goals and pain points, openable in an edit modal and exportable to Figma.
03 / Survey
Questions per persona
A question grid per role with multi-choice options, edit/remove on each card, and a one-click "Generate Response" set for testing.
04 / Interview
Conversational draft
An interview script per persona that the designer can rewrite, then a validation view to mark which responses to keep.
05 / Journey Maps
Role and persona based
Stage-by-stage journeys generated from the brief, switchable between role-level and single-persona views.
06 / Architecture
Pages & sections
An information architecture tree with pages, sections and interactions — the bridge from research into wireframes.
Selected Screens
Screens · 10A walk through the workspace — projects, brief, project dashboard, and the six research modules in action.
01 — ProjectsWorkspace shell
02 — BriefAI draft + chat refine
03 — DashboardResearch items
04 — PersonasList by role
05 — PersonaGoals · pains
06 — Edit ModalReshape pain points
07 — SurveyQuestion grid
08 — ResponsesValidate set
09 — Journey MapPersona based
10 — ArchitecturePages · sections
The Impact
From the prototype06
Modules in one workspaceBrief → IA
5×
Faster discoveryvs. doc + survey + map tools
1‑click
Export to FigmaPersonas and surveys
100%
Designer-editableAI drafts, humans shape